
Literature is not just about reading books; it is about sharing ideas. Sampoerna Academy L’Avenue celebrated its Literacy Day on Friday, 12 September 2025. Across the school, a variety of events highlighted the theme “Read Today, Lead Tomorrow” and stressed the importance of reading. The theme also included digital literacy, teaching students how to act responsibly and think critically in a fast-changing digital era.
All grades gathered in the Plaza to open the event. Students showed their costumes, listened to a speech from Mr Piero, and watched performances from ELC and Secondary students. After that, this year’s Literacy Ambassadors were announced by the Principal and Vice Principals, and everyone began the day’s literacy activities.
In ELC and Primary, each grade had its own activity. All students came in literacy-themed costumes, showing off their characters, and some even created impressive cardboard outfits. Students took part in a range of literacy activities. They attended a storytelling workshop, worked on tasks to build their reading and writing skills, completed an online escape room to test their literacy knowledge, watched short videos, and used Padlet to reflect on the themes and values. The day closed with the awards ceremony for the literacy writing competitions, where students were recognised for their short stories, poetry and other creative work.
Grades 7-9 participated in a Literacy Quiz Bee, a lively, competitive event in which teams were tested on their knowledge of literary devices and materials. The winners for this thrilling competition were Team 5 (Denza, Quinn, and Zaydan), with a student representing each grade. For Grade 7, a Readers Theatre Competition was held where student groups brought scripts to life through dynamic reading, with Grade 7B taking first place.
Further up the secondary years, Grade 8 held an Oratorical Speech Delivery Competition on the topic of “The Power of Words,” focusing on how words can hurt and heal. The winner of this competition was Khyll from G8A, who gave a powerful and effective speech, capturing the attention of the audience. For Grades 9 and 10, an Extemporaneous Speaking Competition was introduced with the overall topic of “The Evolving Role of Literacy and Reading in the Digital Age”, with the winner, Gab from G10A, debating on whether subtitles should be used when watching.
Neha (8B) spoke about how it was nice seeing students wearing the costumes of their favourite characters, as she was “glad to see students consuming media” that wasn’t part of the excessive consumption of online content. Javanna (8A) also liked having a Literacy Day as it was “very impactful” and enjoyed presenting her speech in the competition, winning 2nd place.
To continue spreading the significance of literature, the school has implemented Library Ambassadors who encourage students to read more and delve deeper into the true advantages of literacy.
The Literacy Day Celebration was a remarkable event, drawing the attention of students to the value of reading. This event was a successful and interactive way of teaching students about the different ways of consuming content and using it in the best way possible. Without literacy, where would our imagination bloom from?







